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The Selling Show

Sep 25, 2018

024: How to Sell Smarter to Associations with Andy Masters


Andy Masters, MA, CSP is an award-winning author and international speaker who has written 5 books, earned 4 degrees, and presented over 750+ leadership, sales/service, and personal development programs.  Andy helps leaders across many industries ignite a cultural transformation to cultivate & empower employees, boost sales & customer loyalty, and solve the succession planning crisis--all within a fun & high-morale work environment.


Andy and David talk about how sales and service relationships can be the same as dating and maintaining a personal relationship. As well as specific client prospecting by narrowing down the number of targets and choosing an executive with a specific title with an association.


In This Episode, You’ll Learn…


  • Things not to do in a sales process
  • Give prospects a reason to remain in contact
  • How to make a ‘cold’ email ‘warm’
  • The magic of small numbers when prospecting
  • Humanizing and personalizing your marketing
  • Andy’s favorite executive to target within a company/association



Links and Resources Mentioned in This Episode